Sports Marketing

Talent Procurement

Blue Sky Sports & Entertainment excels at initiating, negotiating and managing athlete appearances for its corporate and individual clients.  Our clients perform a variety of activities at events of all sizes.  These activities include, but are not limited to, signing autographs, posing for photographs, meeting and greeting with attendees, delivering a keynote speech, conducting or participating in a question and answer session, playing interactive games with attendees, or hosting a contest/auction.  Blue Sky Sports will help you secure the best personality within your budget to represent your company and/or draw customers to your event.  Whether you need an athlete appearance, motivational speaker, or corporate entertainment, Blue Sky Sports will work with you to plan an appearance that is sure to add excitement and value to your event.

Sports Marketing


Blue Sky Sports is an industry leader with over 40 years combined experience.  We have negotiated over 50 million dollars in endorsement deals.  We are skilled at maximizing the benefits of an athlete endorsement. 

When an appearance is not enough and a stronger relationship is desired, Blue Sky Sports & Entertainment will work with the corporate client and the athlete or celebrity to negotiate an endorsement that will be the best fit for both parties.  An endorsement may include public speaking engagements for corporate entertainment, television, radio or print advertisements, special promotions utilizing the name, image and likeness of the athlete, and signed memorabilia giveaways.  Any company can rise above its competitors by aligning itself with a professional athlete who personifies the character of the company.  Blue Sky Sports has extensive experience in managing such endorsement relationships and will work hard to find the best fit for your organization.



As an exclusive marketing agent, Blue Sky Sports & Entertainment seeks out sports marketing opportunities that are best suited for our clients’ brands.  With nearly 25 years of experience, Blue Sky Sports knows this industry better than almost anyone in the country.  New England is our backyard, and therefore we have a clear understanding of the value of every athlete in this marketplace. 

We have negotiated national and regional athlete endorsements, speaking engagements, athlete appearances, sponsorship agreements, literary contracts, licensing deals, product endorsements and tools of the trade contracts.  Blue Sky Sports is proactive, not reactive, and every call we receive is answered in a prompt fashion.  Since we specialize in marketing, this is our prime focus in working for our clients.  We are innovative thinkers who seek out the best opportunities for our clients outside of their primary employment. 

Jim Rice


Blue Sky Sports & Entertainment goes above and beyond the job of a speaker’s bureau to find the best talent for your event.  We have worked with hundreds of companies, event planning groups and charitable foundations to organize and execute successful speaking events.  Blue Sky clients are adept public speakers, motivational speakers and keynote speakers participating in events across the United States and Canada.  Whether you need a baseball speaker, a football speaker or a hockey speaker for your event, Blue Sky Sports will take into consideration the needs of your company, the nuances of your industry and your audience’s perception of the athletes available.  A Blue Sky representative will always be on-site to ensure that the event runs smoothly for the company and the keynote speaker. 



Blue Sky Sports & Entertainment has extensive event management experience.  We are dedicated to creating and managing events that are specifically tailored to your company’s needs.  Our goal at Blue Sky Sports is to have you, our client, feel completely at ease while our team creatively and efficiently manages the event, all within your budget.  Furthermore, we understand that an event is not merely one day, but a process that is not complete until all post-event work and discussions have been concluded.

Types of Events:

  • Corporate Events
  • Nonprofit Events
  • Social Events

Event Services:

  • Budget development and management
  • Creative theme development
  • Timeline creation
  • Event marketing / public relations
  • Venue and vendor selection and negotiation
  • Food and beverage coordination
  • Lighting, staging and audio visual
  • Entertainment and speaker management
  • VIP/Special guest services
  • Travel and lodging arrangements
  • Auction and raffle management
  • Run of Show development
  • Event staff
  • On-site management and event execution
  • Event recap and return-on-investment analysis 

Sports Marketing


Sports licensing is the fastest growing sector of the 18 billion dollar licensing industry.  Whether you are utilizing an athlete endorsement or intellectual property rights, Blue Sky Sports & Entertainment has the industry experience and knowledge necessary to secure the most suitable licensing deals for our clients.  We ensure that our athletes, celebrities and corporate clients realize the value of their unique brand by obtaining the most appropriate relationships possible.  Blue Sky Sports manages each step of the licensing process and the rights associated with it, which enables us to tailor each Agreement to the needs of our client. 

Sports Marketing


Blue Sky Sports & Entertainment works with corporate clients to assist them in creating, executing and managing worldwide brand driven sports marketing and entertainment strategies.  We take the time to understand your business in order to develop and implement strategic plans that will achieve your sports marketing goals.  At Blue Sky Sports, we ensure that your sports and entertainment marketing strategies are in sync with your brand.  We are smart, creative and persuasive. 

· Strategic event planning
· Research and analyze industry trends
· Review & critique existing athlete endorsements, sponsorships and programs
· Program development and implementation
· Negotiation and contract drafting
· Ensure brand continuity

Virtual Experiences

Since April, Blue Sky Sports & Entertainment has produced over thirty five (35) virtual events including:

  • Moderated fireside chats
  • Celebrity game nights
  • Comedy shows
  • VIP meet & greets
  • Concerts

Blue Sky also executed new charity events “Games for Good” and a virtual home run derby for “Boston WIFFLE Ball Challenge.”  We were quickly able to pivot appearances from in person to remote and completed successful virtual events for our clients.

Media Representation

At Blue Sky Sports & Entertainment, we believe that the key to a successful relationship with a client is to understand his or her career objectives. We take the time to learn what motivates our clients and aim to find “their” perfect job.  We work with our clients to develop a career strategy, rather than just securing their next position.  Blue Sky Sports specializes in the New England Market, knows the marketplace and works to ensure that our clients sign the best contract possible.  As experienced attorneys, we understand leverage and utilize it to negotiate and craft the most favorable contract language.  There is no such thing as “standard language”, as every talent agreement is different.  At Blue Sky Sports, we use our solution driven creativity to ensure that each media representation client is retained under the best possible employment contract.  In addition to their employment, Blue Sky Sports & Entertainment negotiates contracts for our media clients to serve as keynote speakers, event hosts and to make celebrity appearances.