Blue Sky Blogs

Expert insights and real-world stories at the intersection of sports, marketing, and brand partnerships. From top tips on collaborating with athletes for social media campaigns to the impact of influencer marketing, athlete endorsements, and spokesperson selection, our blogs explore strategies that drive results in today’s sports industry. We also spotlight unique athlete ventures and showcase how our Blue Sky Sports & Entertainment internship program helps students launch successful careers.

Stay informed on the latest trends and best practices in sports marketing and athlete brand building.

Michelle Levin 10/31/25 Michelle Levin 10/31/25

How Brands Can Capitalize on the Rise of Women’s Sports

Explore how the rise of women’s sports is creating exciting opportunities for brands. From athlete-founded initiatives to innovative partnerships, companies can connect with fans, champion equity, and elevate their presence in the sports market.

Michelle Levin 10/14/25 Michelle Levin 10/14/25

Beyond the Game: Athletes Taking the Lead in Business

Athletes today aren’t just playing the game—they’re building brands, businesses and legacies. From ownership stakes to full‑fledged lifestyle companies, today’s sports talent brings authentic influence to the boardroom. Discover how partnering with athletes (and agencies like Blue Sky Sports & Entertainment) gives brands an edge in impact and innovation.

Michelle Levin 4/16/25 Michelle Levin 4/16/25

Top Tips for Collaborating with Athletes on Social Media Campaigns

Want to elevate your brand through authentic, high-impact campaigns? Discover five expert tips for partnering with athletes on social media to drive engagement, build trust, and expand your reach.

Michelle Levin 4/16/25 Michelle Levin 4/16/25

How Influencer Marketing is Transforming the Future of Sports Marketing

Learn how brands are teaming up with athletes and creators to build authentic connections, boost engagement, and drive results in today’s digital world.

Michelle Levin 4/8/25 Michelle Levin 4/8/25

How to Choose the Right Spokesperson for Your Brand

Selecting the right spokesperson enhances brand credibility, audience connection, and message impact—learn how to choose the perfect representative for your brand.

Michelle Levin 4/3/25 Michelle Levin 4/3/25

The Power of Athlete Endorsements: Why They Drive Brand Success

Athlete endorsements boost brand credibility, visibility, and market impact—see how Blue Sky Sports & Entertainment connects brands with top talent for authentic, effective partnerships.